With the renamed version and metadata likely stripped of branded keywords, the paid-for app won’t interfere with Rovio funneling people who search for “Angry Birds” to its free, ad-supported apps, where the developer makes more money.įor ad-based apps and media companies, subscription revenue looks like green pasture.īut as Rovio shows, subscriptions can create a dangerous undercurrent that drags people away from the core service. And the game will be renamed to “Red’s First Flight” in the Apple App Store. So Rovio is delisting the remake from the Google Play Store. Clearly, there’s more money in the ad-supported model than in pay-to-play.
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